“… there is something in the name ‘Jesus’ itself that embraces us when it stands alone like that, just Jesus with no title to soften the blow. It seems to me that the words ‘Christ Saves’ would no bother us half so much because they have a kind of objective, theological ring to them, whereas ‘Jesus Saves’ seems cringingly, painfully personal — somebody named Jesus, of all names, saving somebody named whatever your name happens to be.”